Austin is consistently ranked one of the best cities in the country to start a new business, which is awesome – but a thriving small business scene also means more competition. How do you stand out? And what do prospective clients always look at first? Your website. To wow new prospects, more than 50% of whom leave a site that takes more than 3 seconds to load, speed is of paramount importance. Because your hosting plan is one of the greatest determinants of your site speed, let’s take a look at some of the most common options: Shared Hosting and Managed Hosting.

Shared Hosting

With shared hosting, hundreds of users share the same web server. This allows hosts like GoDaddy to offer cheaper prices. They’re also easy to use and you can get by with minimal technical knowledge. You might be thinking: Cheap and easy? What’s the catch?

Simply put, you get what you paid for. If even one of the sites on the server has a spike in traffic, it could cause all of the other websites to slow down, or even go down entirely. And since users share the server’s memory, processing power and storage, that scenario is likely to happen. Sharing also means there’s a higher security risk. That low price could mean constant downtime, poor customer service and slow response time. That WILL lose you some clients.

Shared Hosting is ideal for small hobby websites and low budgets. But businesses need a host with trustworthy performance and space to grow. That’s where Managed Hosting comes in.

Managed WordPress Hosting

With managed hosting, everything from software to hardware is optimized for WordPress, one of the most popular content management systems (and what we build 99% of our sites on). This platform customization serves faster, more secure, and more reliable websites.

WP Engine, the leading company in this hosting type, serves pages in 1.5 seconds or less. This also helps with SEO, as Google’s search algorithm takes site speed into account.

The company also has extensive security measures, with increased protocols, daily malware scans and nightly backups. Last but not least, they offer 24/7 support!

Managed hosting is a no-brainer for serious businesses. It gives the user complete control over their website and the assurance of trustworthy performance. That’s why we host on WP Engine exclusively. With the best hosting in the game and a site designed by Parrot Digital, your business is guaranteed to thrive.

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