What You Need To Know About Content Marketing

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Content marketing is a buzzword these days. Everyone wants to know how it can help their business grow and what makes content marketing so powerful. It’s time we take a look at what content marketing is and find out the basics of this new marketing technique that has exploded in recent times. 

What is Content Marketing?

Content marketing is a marketing strategy that combines the creation and distribution of valuable, relevant, and consistent content with the promotion of that content to attract and acquire a clearly defined audience – and, ultimately, to drive profitable customer action.

Content Marketing is not a new term. It has been around since the early days. Content marketing started to be understood as a strategy in the late 1990s, but it was not until 2004 that it became an official term. In 2006, there was an article published in Marketing Management Journal called The Rise of Content Marketing: Turning Media Into A Lead Generation Tool. In this article, it was declared that “Content marketing is your company’s best way to differentiate its brand in the marketplace.”

Today content is everywhere. It has become so important that many companies have implemented content marketing strategies into their business plans. However, there are still many companies (and individuals) who don’t understand what it is or how to make it work for their business. 

We’re here to help.

Why do content marketing?

Content marketing is a powerful way to attract and retain customers. It has been proven to increase brand awareness, customer loyalty and sales.

Content marketing can deliver a significant return on investment (ROI) by focusing on creating free content that attracts high quality prospects and nurtures them into leads, then ultimately converting them into customers.

Content marketing is not just about writing blogs and publishing articles on your website. It’s about creating content that solves the problems of your target audience in order to achieve your business goals.

Here are some of the questions you should be asking yourself when developing a content strategy:

Is my business identifying with the right audience? Who are they? What’s their pain point? How will my business solve their problems? Is my content designed to solve their problems?

Are my visitors finding value in my blog posts or articles? Are they sharing it with others? Are they bookmarking it? Are they commenting on the article or asking questions? Is there any traffic generated from those blog posts or articles? Which articles are getting more traffic than others?

Do I have a plan for measuring ROI for my content marketing efforts? What goals am I looking to achieve through content marketing and how do I plan to measure it?

How do you do content marketing?

At its heart, content marketing is really just good storytelling. To succeed with content marketing, you have to find your story. You have to understand what makes your company remarkable and worth writing (and reading) about — from an outsider’s perspective — and how your product or service fits into people’s lives in ways that are meaningful and valuable.

For example: If you’re a local Atlanta moving company, then your story is likely something like this: “We help people move.” You could create content about where to buy boxes, the most efficient ways to pack, funny video skits about moving, cool timelapse videos of moves, and a lot more. I thought of those ideas in about 10 seconds – sit down and brainstorm!

Content marketing encompasses a variety of different types of content, including blog posts, videos, ebooks and infographics. These pieces of content are published on your website or distributed via search engines, ads, social media channels and email newsletters. 

What makes for good content

Content marketing is about more than just writing blog posts. It’s about creating and curating content that’s relevant, useful, and entertaining to your audience.

What makes for good content? Here are some tips:

Be original. Original content is an obvious way to impress potential customers, but you don’t have to be a professional writer to be original. If everyone else in your industry is writing about the same topics, come at it from a different angle. That doesn’t mean you need to reinvent the wheel—just turn it a little differently.

Be helpful. You want customers who will keep coming back for more, so you should focus on providing information and advice that people won’t find anywhere else. You can also answer questions that your audience might have through content like Q&A or do-it-yourself guides.

Be engaging. Your customers are busy and they’re looking for ways to spend their time as efficiently as possible. Make sure your content is written in a way that keeps them engaged from start to finish. If you lose their attention, they might not stick around long enough to click over to your site for more information or make a purchase—and even if they do, you’ve lost an opportunity to connect with them as a person instead of just another business out there.

Content Marketing is a Long Term Strategy

When most people think about content marketing, they think about having to create new blog posts on a regular basis. While it’s important to try to publish new content as often as possible, it’s not the end-all-be-all of content marketing. 

The goal of content marketing isn’t just to write new blog posts. It’s to provide useful information for your target audience over time. You don’t have to publish new posts every week; in fact, that can be counterproductive if you’re not careful.

Instead, you should create a plan for your content and stick with it for at least 3 months or longer if possible. Content marketing is a long-term strategy that requires planning, patience, and persistence. The reason it’s so effective is because it’s not a one-and-done deal. You have to consistently produce content on a regular basis in order to keep generating leads and attracting new customers.

Conclusion

Content marketing is growing in popularity for a very good reason: it’s working! Done right, content marketing is a valuable tool for companies of all sizes to build awareness and drive sales. There are endless possibilities for creating content that fits the needs of your industry and helps you reach your goals. And there are also several other benefits to consider, such as improved SEO and opportunity to develop brand loyalty. I hope this article will give you some ideas on how content marketing can work for your business.

Howdy! I'm the owner of Parrot Digital Marketing, Austin's best-reviewed web design studio.

I've been working full-time as a self-employed web designer and digital marketer for the past few years and and have worked on hundreds of sites across a range of platforms, including Wix, WordPress, WebFlow, Shopify, and Squarespace. I've managed six figures in ad spend across Google, Facebook, and YouTube. I also helped teach a digital marketing bootcamp at the University of Texas at Austin.

In my free time, I read, play the bass, travel, work on creative projects with friends, and watch a lot of documentaries. Recommend me one!

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