Web Design Case Study: Content Pump Productions

Content Pump Productions - Austin, TX

My friends Skyler and Charles run a local video production company here in Austin, TX, called Content Pump Productions. They do great work and their business is growing fast. I was lucky enough to build their website and here’s what they had to say about the web design process.

Company name

Content Pump Productions

How long have you been in business?

1 year going on 2

How many employees do you have?

0, just 2 founders and members

What are some of the objectives of your department at this time?

Redirect, refocus, realign business streams

What are your goals?

Provide niche production services to applicable clients

What challenges were you experiencing prior to purchasing our service?

No publicity or leads

How have you benefited from using our product or service?

Yes

What challenges and objectives led you to look for a solution?

More of a need, need a website etc to survive today

What might have happened if you did not identify a solution?

Go under

Did you explore other solutions prior to this that did not work out? If so, what happened?

I looked at other web developers

What did your decision-making process look like?

Not very long haha

How did you hear about our product or service?

Wix partner portal

Who was involved in the selection process?

Me and Charles

What was most important to you when evaluating your options?

Accessibility and relatability

What made our service stand out against our competitors?

Talked about working together to mutually benefit each other’s businesses

How long did it take to get up and running?

A few weeks

Did that meet your expectations?

Yes

Who was involved in the process?

Charles and I

Is there a particular aspect of the service that you rely on most?

Website, need it to house our portfolios etc

Who is using the service?

Charles and I

How is the service helping you save time and increase productivity?

It was nice to have a good website built quickly, was able to get us up and running quicker

In what ways does that enhance your competitive advantage?

It was helpful since we were just getting started, this might be better for me to answer after we overhaul everything and really get after it

How much have you increased your key metrics? (Sales, leads, views, etc)

I don’t really know haha

Thanks for taking the time Skyler!

Howdy! I'm the owner of Parrot Digital Marketing, Austin's best-reviewed web design studio.

I've been working full-time as a self-employed web designer and digital marketer for the past few years and and have worked on hundreds of sites across a range of platforms, including Wix, WordPress, WebFlow, Shopify, and Squarespace. I've managed six figures in ad spend across Google, Facebook, and YouTube. I also helped teach a digital marketing bootcamp at the University of Texas at Austin.

In my free time, I read, play the bass, travel, work on creative projects with friends, and watch a lot of documentaries. Recommend me one!

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