Analytics are essential. They give you insight into your business and clarity on what’s working and what’s not. The king of web analytics, of course, is Google Analytics. It’s a shockingly powerful platform, and the best part? It’s free! Google provides Analytics for free because they want to help your business to succeed and get search traffic. The more people searching for you, the more ads they show and the more money they make. You’d be a fool not to take advantage of Google Analytics to monitor your online assets.
However, a lot of people have trouble figuring out how to get Google Analytics installed on their site. It used to be much more confusing and complicated, but thanks to modern plugins it’s become a super quick and easy project. I’ll show you how to install it in less than 5 minutes, promise!
The Easy Way to Install Google Analytics on WordPress
First, we need to make a Google Analytics account if we haven’t done so already. Navigate to analytics.google.com. You’ll see this screen.
Hit sign up:
On the next screen, fill out your site’s info:
Great, that’s all you have to do to make an account! Now you can copy your Tracking ID:
Got it? Switch to your WordPress back-end. Go to Plugins > Add New and search for “Analytics Cat”. You’ll see this:
Install and activate the plugin, then head to Settings > Google Analytics Manager. Paste the tracking ID into the Google Analytics ID field and hit Save:
Boom! Google Analytics is installed on your WordPress website, no coding or heavy lifting required. What’d that take, 2 minutes? Wait a few days for some data to build up and then get to analyzing that data!
Don’t forget to exclude Administrator and Editor users. You don’t want your own team’s visits to count towards your tracking or your numbers will be skewed.
We’ll write a guide to Google Analytics for Small Businesses Guide soon. There’s a lot of data to be sifted through – we’ll help you focus on what’s important. In the meantime, check out this gif: