Finding your ideal customer

Introduction Finding your ideal customer may seem like a daunting task for any business owner. I’m here to tell you the effort is more than worth it. By finding your ideal customer early on, you’re able to directly focus all of your marketing efforts where they matter most. In fact, most businesses that haven’t thought…

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Technological advancements are happening rapidly – and businesses need to keep up (a key premise of Bill Gates’ 1999 book titled Business @ The Speed of Thought). This includes digital marketing trends. Back in 2013, Adobe’s Digital Distress survey found 76% of respondents felt marketing changed more in the 2 preceding years than it had…

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Woman using a smartphone social media receiving likes, comments, and followers

Making compelling social media posts is hard. There are so many individuals and businesses competing for eyeballs and clicks. Some of them have serious money behind them. How can a small business or individual hope to compete on social media? In the next 600 or so words I’m going to show you how to stand…

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