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Digital marketing skills are hot right now. The internet has given back power to the buyer. Businesses can no longer grow a business with smooth-talking salespeople alone – they have to make use of technologies like online advertising, web design, search engines, and so much more to close deals. A Google search can make the…

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Marketing a growing business online can look daunting but the online world is full of possibility. There are so many communities and opportunities to get involved with it’ll make your head spin. Most people think of Google and Facebook ads when they think of digital marketing but there are tons of free (and effective) ways…

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Every company needs leads to make sales. However, some companies do far better than others in converting leads to paying customers. A difference in close rate of 10%, 20%, or 50% has a huge impact on your total sales – so obviously you should do everything possible to improve your close rate.  So what can…

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