Adding a blog post to WordPress is quick and easy, but if you’re unfamiliar with WordPress it may look confusing. Here’s what you need to do, step-by-step, to add a SEO-ready blog post or article to your WordPress website.
Write a Compelling, Keyword Optimized Title
This article’s title is simple and straight-forward, and solves a business need for us. Namely, our clients regularly ask us exactly how to add blog posts on their own to their new websites. Writing this post will save us time long term. However, we also made sure we could rank well for the search term “how to blog on wordpress”.
Paste your Copy into WordPress
We usually write our posts in Google docs and then copy them into WordPress for formatting. WordPress has a variety of quirks that can make writing within WordPress distracting to us.
Add h2 Subheadings
Search engines read your subheadings, especially h1, h2, and h3 tags, to figure out what your post or page is about. Google’s algorithm gives the text for those tags greater weight than the rest of your copy (which is in a p tag). We refer to h and p tags because this is how HTML is written. In the .html or .php documents that actually constitute your website, your headings look like this:
and your paragraphs look like this:
<p>This is an example of a paragraph</p>
Add Any Images (with alt tags)
Images keep interest and eyeballs on your blog post or article. They also help people understand and visualize what your post is about. Images are especially useful for how-to posts such as this one. Alt tags are descriptions of an image for sight-impaired users and can be written in the media library when you have an image selected, like this:
Write your Meta Tag and Meta Description (use Yoast SEO plugin*)
First, you should have the Yoast SEO plugin installed. We use it for all of our websites to automate and simplify a lot of our SEO work. The free version should suffice for most users. Next, with the plugin installed and activated, scrolled down below the text field of your post and find this:
*this is not an affiliate link, we just find Yoast useful.
This is where you write the information people will read as they browse Google for answers to their questions. Write a useful and compelling title that makes it clear you have the answer to the question or discuss the topic they just queried Google for. Your meta description should clearly lay out what your post contains.
Add 1-3 Categories
To the right of the text field you should see a sidebar. Choose 1-3 categories for your post. Categories are the broad topic your post addresses. You don’t want to choose too many – focus on what the blog post is actually about. We chose “WordPress” and “Content Marketing”.
Add 3-6 Tags
Below the categories you’ll find tags. Tags are a secondary way to categorize your articles and can be more specific. Visitors to your site or blog can click on a tag to see other posts that have been tagged with the same tag. Both categories and tags are SEO tools to link the posts and pages of your site together and help search engines understand your site structure. They also make it easier for your readers to find information relevant to their interests.
Add an Attention-Grabbing Featured Image
Finally, below the tags you can add a featured image. A featured image will appear on your Posts page as well as at the top of your post (if you have set WordPress to do so). They’re a great way to attract readers and give flavor to your post.
Double Check Your Work
Great job! At this point, you should have a strong, search engine optimized post ready to go for Google. Further down the page, we can check Yoast’s opinion of our work:
Green smiley faces down the line! After looking over your post for any errors, you’re ready to publish. Click publish to publish immediately, or click the underlined “Immediately” to schedule your post for a later date.
That’s all there is to it! You know everything you need to know to start writing kick butt blog posts and start climbing the search engine results! If you’d like help managing your content marketing efforts, contact us and we’ll be happy to help out.