How Printed Marketing Materials Can Still Work Today
Just about all businesses engage in advertising to attract customers and generate revenue. Before the pervasiveness of social media, email, and online marketing content, print advertisements were the format of choice for companies seeking to promote their products or services. While many businesses now overlook using hardcopy materials when organizing a marketing campaign, Parrot Digital Marketing is here to remind everyone of all the ways printed materials remain an extremely effective form of marketing.
Flyers are paper advertisements that are widely distributed in areas where large numbers of people will see them. They may also be circulated through the postal mail service. This type of advertisement often promotes a sale at a business and uses colorful, eye-catching designs to entice people to read.
The main benefits of flyers are that they are cost-effective and can reach a vast audience. Plus, studies show that when people see your company’s name and logo on flyers while going about their daily routine, they will be more receptive to you reaching out to them via digital marketing, thanks to brand recognition.
If you need to send flyers over email (either for printing or for some supplemental digital promotion), you might need to alter the file format. Luckily, you can convert JPG to PDF online for free.
Coupons are certificates that promise a specific price or discount on an item. Today, many coupons are sent via email, where you can enter a promo code or scan a QR code to receive the discounted price. However, plenty of people still enjoy clipping paper coupons and bringing them to the store when they shop for groceries, clothing, and other items. Regardless of the medium of distribution, discounts that run for a limited time tend to be more effective, since this instills a fear of missing out in people.
Paper coupons pair well with email marketing campaigns that advertise promo codes for a product. It ultimately makes no difference to a company how a customer receives a discount, as long as the product leaves their inventory. However, one of the advantages of printed coupons is that they can be easier to keep track of than coupons sent via email. Virtual coupons might end up in a junk mail folder or get lost among the many other emails people receive during a typical day.
Yard signs are advantageous for businesses located near major highways with a lot of traffic. Many people make impulse decisions when it comes to stopping by and making purchases at a store or eating establishment. Having a sign entices people driving by to come into your place of business.
There are numerous free and paid software tools you can use to create a great yard sign that is noticeable to passersby. Design software gives your signs a more professional look than if they were hand-drawn. There are even online tools to help you create a memorable logo for your placard.
Business cards are useful because you can hand them out to people who might otherwise not encounter your digital advertisements. There is less risk of a business card being thrown out before it is read, the way that an email can be easily deleted. This makes it more likely for customers to remember the business being advertised on the card.
By overlooking print advertisements for digital ones, you are disregarding marketing methods that have worked for businesses for years. Use these tried-and-true ad options to reach more customers and watch your company grow.