Web Design and Search Engine Optimization Case Study
Meet the Client
H&H Construction and Restoration is a residential remodeling and restoration company in Greenville, TX. They've been in the remodeling game for decades and do it all. From kitchens and baths to fences and decks, they can take care of your home remodeling needs.
The Situation
H&H Construction and Restoration had a weak online presence, consisting of just an inactive and outdated website. They needed a brand new site that brought in new clients from their local area so that they would no longer need to drive over an hour to some of their clients. This meant SEO work was going to be vital to the project's success.
The H&H website also needed some basic functionality, including:
Beyond these, copywriting was needed for most of the pages and H&H needed a presence on online directories like Yelp, Houzz, and HomeAdvisor.
Our Vision
Based on the owner, Jimmy's, requests, we built a site that incorporated gold elements from their pre-existing logo as well as plenty of white space to invoke the freshness and newness of a successful home remodeling project.
H&H was thrilled with the way things turned out and we were too! The site is easy on the eyes and easy to navigate, and there's plenty of information on every aspect of H&H's business.
The Marketing Plan
Now that H&H had a site that was worth going to, it was time to generate some traffic. However, it was paramount that we generate the right kind of traffic - locals within an hour of H&H headquarters who were looking for a serious remodel. For this, we optimized multiple pages to target search terms like "Greenville home remodel" and built service area pages for most towns of any consequence in H&H's service area.
We also continue to publish 10 social media posts a month on Instagram and Facebook, built their Google MyBusiness profile, signed up for a handful of directories like Yelp and Houzz and built out their portfolios, and post regularly to the H&H blog. Now we're developing new content around their other services, like fence and deck builds.
Technology Used
Caleb
Owner, Parrot Digital Marketing
Parrot Digital did an incredible job building a website for my remodeling company. He was very attentive and helped with the creativity of what I was attempting to do with my companies site. I had customers calling me within three days of the site going live. Caleb is a pleasure to work with and has a fortitude of insight.