Technological advancements are happening rapidly – and businesses need to keep up (a key premise of Bill Gates’ 1999 book titled Business @ The Speed of Thought).
This includes digital marketing trends. Back in 2013, Adobe’s Digital Distress survey found 76% of respondents felt marketing changed more in the 2 preceding years than it had in the previous 50.
Well, even 2013 is long behind us – and digital marketing is more important than ever before.
To help you keep up, here are 10 digital marketing trends shining through in 2019.
1. Artificial Intelligence
Artificial Intelligence (AI) is a game changer in dozens of fields. Digital marketing is no exception.
In fact, there’s very little in digital marketing that AI won’t be powering to one degree or another: user targeting, remarketing, pay-per-click tracking, and a whole lot more. AI is even used to create content!
According to a Blueshift study, as many as 28% of all digital marketers are using AI for product recommendation – and 26% for campaign optimization. In a Forrester’s Global State of Artifical Intelligence Online Survey, 57% claimed to use AI for improving customer experience, and 44% for improving existing products and services.
It’s entirely up to you how much you capitalize on the near-limitless possibilities of AI integration. What’s certainly clear, however, is if you ignore AI completely, you’re already falling behind.
Chatbots might be considered a facet of AI, but they were around long before.
That said, AI has markedly improved chatbots. In fact, the technology has come so far that 54% of respondents to a Usabilla survey in August 2018 said they prefer chatbots to human customer service reps if the choice will save them as little as 10 minutes of their time. Only 18% said they always prefer humans over chatbots.
While it does remain important to use a healthy mix of both, it’s also clear installing a chatbot could boost your conversion rate by 36%.
3. Omnichannel Marketing
Multichannel marketing solutions mean there are many ways for the customer to interact with your business, but those channels aren’t integrated with each other. Omnichannel solutions, on the other hand, connect all of those interactive means.
Essentially, omnichannel marketing focuses on maintaining a strong presence on all channels – being omnipresent. This could mean posting regularly on Instagram, running Facebook ads, running email marketing campaigns, creating a YouTube series, and writing for online publications all simultaneously.
According to Invesp’s research, this can mean as much as 89% average customer retention rates; a clear improvement on multichannel’s 33%.
4. AMP and PWA
Progressive Web Apps (PWA) take it a step further by serving as a middle ground between native apps and responsive websites.
Combined, you can expect faster loading speeds and better user experiences. Plus, if you’ve been losing app users, companies like Flipkart re-engaged 60% of lost customers by integrating a PWA.
5. Personalized Email Marketing
Jainbrain reports 48% of your customers will spend more with personalized user experience – and 74% of them also get frustrated when automated email content has nothing to do with them.
This certainly explains why 90% of all digital marketers agree personalization is the future.
6. Video Integration
Cisco reports an estimated 82% of all internet traffic will be channeled through video by 2021. With YouTube already one of the most popular ways to conduct online searches, it’s clear video needs to be a major focus in all digital marketing efforts.
7. Voice Search Optimization
Voice search was responsible for as much as $1.8 billion in retail revenue in 2017; a figure expected to rise to $40 billion by 2022. There are also a lot of other statistics suggesting any website not optimized for voice search will fall very far behind.
8. VR and Augmented Reality
Virtual Reality (VR) and Augmented Reality are major game changers for digital marketing. Using either (or both) allows consumers to simulate a product’s interaction in their own environment, without the risk of making a purchase only to find it looked better in the store.
IKEA released their augmented reality catalog back in 2014 – and there were 8.5 million downloads in the same year. That’s 8.5 million+ potential sales with limited risk of product returns!
9. Native Advertising
By 2020, an estimated 27.5% of all internet users will be using ad blockers. One of the biggest reasons is because irrelevant ads are annoying… especially when they’re covering content. Pop-up ads are especially guilty of ruining user experience online.
Native advertising, on the other hand, is unobtrusive and slips right under ad blocker radars to reach your target market intelligently.
10. User-Generated Content
Last, but not least, user-generated content boosts the effectiveness of your digital marketing efforts.
By giving your target market a chance to see how other customers are interacting with your products or services, you’ll positively influence the buying decisions of Millennials (84%) and Baby Boomers (70%) alike.
So, how are you planning on taking advantage of these 10 digital marketing trends in 2019? Let us know in the comments below!