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A few months ago, we published a blog post on 10 Digital Marketing Trends in 2019. As we get closer to the end of the year, we find it’s important to start looking further forward.

So, to help you stay on top of the game in the coming year, we decided to examine the top 5 Predictions for the Digital Marketing Industry in 2020.

By the way, if you haven’t already read our earlier post, now is a good time to do so! It’s the perfect foundation for understanding and making the most of what’s to come.

1. Long-Tail Keywords Will Form the Backbone of Content Creation

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Artificial Intelligence (AI) and chatbots (which actually predate AI) have been controversial but undeniable game changers for digital marketing.

One major area where this has proven to be true is voice search, which is expected to generate as much as $40 billion in retail revenue by 2022.

And in 2020, 50% of all search queries are predicted to be made via voice search.

So what does this mean for digital marketing? Well, when it comes to content creation (another thing AI is getting good at), short-tail keywords are out and long-tail keywords are in.

Related resource: A Step-by-Step Guide to Integrating Long-Tail Keywords Within Blog Posts by Neil Patel.

2. Live Video Will Dominate

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For some time now, YouTube has been one of the most popular media for online searches. As mentioned in our earlier post, it’s estimated by 2021, 82% of all online traffic will be done through video.

Live video specifically is expected to make up 13% of all internet traffic by 2021.

It’s not enough to simply have a YouTube channel anymore – you need to host regular live video feeds, preferably across multiple platforms. It’s becoming easier to do so these days – in fact, most of the major social media platforms already support live video.

Related Resource: Why Live Videos on Social Media Are a Game-Changer for Marketers by JeffBullas.com.

3. Interactive Marketing Will Drive Engagement

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Interactive marketing needs to be approached from a few different angles. Two of them are actually the fourth and fifth predictions for the digital marketing industry in 2020 – they’re such huge topics we couldn’t justify squeezing them in number 3 alone.

However, just because the other angles are easier to explain, doesn’t mean they’re any less important.

First, the 2019 trend in favor of Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) is here to stay.

The former is important for accessibility (up to 70% of all web traffic originates from mobile devices). And PWA is a stepping stone between responsive websites and native apps – one that can help you re-engage 60% of lost customers.

Both AMP and PWA are easy ways to get started with interactive marketing.

Your second step is finding a way to keep customers engaged despite their short attention span. For this, the way you present your content needs to be supplemented by the content itself.

Some easy ways to go about this are to use contests, polls, interactive videos and storytelling.

Related resource: 5 Challenges of Interactive Content Marketing and How to Overcome Them by MarTech Advisor

4. Content Experience Will Take Over Marketing

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Riding on the coattails of interactive marketing is how it will both shape and be overshadowed by content experience.

Simply put, content experience is the way content, context, interface and structure go hand-in-hand. Omnichannel marketing (having a strong online presence connecting multiple channels) is a big part of creating a good content experience.

No one wants to admit they value quantity over quality. However, it’s a sad reality for many digital marketers – one that a content experience-driven approach will help you fix.

Related resource: 5 Steps to a Super-Focused, Super-Successful Content Experience

5. Immersive Technology’s Rising Role

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In our post on 2019 trends, we pointed out Virtual Reality (VR) and Augmented Reality (AR) have been major game changers for digital marketing. As far back as 2014, IKEA’s AR catalog had 8.5 million downloads in a single year.

Why is this important?

Well, it lets customers simulate interacting with your product in their own environment. By immersing themselves in the experience, they get to play around with the idea of enjoying what you have to offer them.

5G is already here, even if it’s still in a limited capacity. It’s worth reading up on this technology, as it could very well be in full-swing by 2020. And if it is, it’ll have a massive impact on VR and AR.

Related Resource: 5 Ways to Use Augmented Reality in Your Marketing Strategy by Smart Insights

Conclusion

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Digital marketing can be a difficult nut to crack, but without it, your small business isn’t going anywhere. If you’re struggling to master DIY digital marketing, why not call in the experts? Parrot Digital Marketing has a range of services to offer you!

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