SEO vs PPC: What’s Best for Small Businesses?

What if we said both? At our Austin digital marketing company, Parrot Digital Marketing, we get asked this question a lot. It’s the (in)famous debate: SEO vs. PPC. The truth is, it really depends on your small business, what kind of results you’re looking for, and how long you’re willing to invest in getting those…

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What is Local SEO and Why Should I Care?

man in orange shirt pointing to phone with map and hovering map icon

SEO, or search engine optimization, is a complex term for a simple idea. SEO is the practice of optimizing your website and digital presence for search engines with the purpose of ranking as highly as possible for select search terms. Local SEO is doing the exact same thing for a particular place. To effectively promote…

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Why You Need to Up Your Hosting Game

web hosting by parrot digital

Austin is consistently ranked one of the best cities in the country to start a new business, which is awesome – but a thriving small business scene also means more competition. How do you stand out? And what do prospective clients always look at first? Your website. To wow new prospects, more than 50% of…

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