Keep reading for six must-know tips! If your small business has a website, that website needs to have a blog section. According to WordPress, more than 409 million people read blog posts every month. In fact, having a blog increases your website traffic by 55%. If you don’t have a blogging section, you’re missing out…

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What if we said both? At our Austin digital marketing company, Parrot Digital Marketing, we get asked this question a lot. It’s the (in)famous debate: SEO vs. PPC. The truth is, it really depends on your small business, what kind of results you’re looking for, and how long you’re willing to invest in getting those…

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SEO, or search engine optimization, is a complex term for a simple idea. SEO is the practice of optimizing your website and digital presence for search engines with the purpose of ranking as highly as possible for select search terms. Local SEO is doing the exact same thing for a particular place. To effectively promote…

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