Data Analytics: Learning From Others’ Missteps

Once a company is established, the greatest challenge is knowing what to do next. By consulting market research from a wide range of sources and interpreting their implications, you can make educated decisions without having to rely on trial and error. Techjury notes that nearly every new business is relying on data analytics to steer…

Read More

How Printed Marketing Materials Can Still Work Today

Just about all businesses engage in advertising to attract customers and generate revenue. Before the pervasiveness of social media, email, and online marketing content, print advertisements were the format of choice for companies seeking to promote their products or services. While many businesses now overlook using hardcopy materials when organizing a marketing campaign, Parrot Digital…

Read More

How to Market a Local Business

Many firms need to reach a local audience with their marketing efforts. Here are some small business local marketing ideas. Small firms, particularly those just getting started, need a strong local presence to assist them in reaching customers as soon as possible. But what can an entrepreneur do to increase their small firm’s access to…

Read More