Finding your ideal customer

Introduction Finding your ideal customer may seem like a daunting task for any business owner. I’m here to tell you the effort is more than worth it. By finding your ideal customer early on, you’re able to directly focus all of your marketing efforts where they matter most. In fact, most businesses that haven’t thought…

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Workers at an IT company working on a computer

Digital marketing skills are hot right now. The internet has given back power to the buyer. Businesses can no longer grow a business with smooth-talking salespeople alone – they have to make use of technologies like online advertising, web design, search engines, and so much more to close deals. A Google search can make the…

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