Building a Website? Here’s How to Ensure It Drives Business Growth

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How important is your business website? Probably more so than you think – it’s inherently tied to your credibility. Customers, clients, vendors, investors, and other potential stakeholders will use your website to gauge how much they like you. Want specific numbers? 46 percent of consumers determine your trustworthiness based on your site’s visual design, reports Associations North.

Websites are more than just calling cards or points of relatability in 2022 – they are a fast, convenient, and powerful business channel if leveraged effectively. Plenty of digital-only businesses manage to get profitable on the back of their website alone, without having a brick-and-mortar presence.

Are you milking your website for all it’s worth? If the answer isn’t a definitive yes, you should be! Here, Parrot Digital offers relevant advice and suggestions on ensuring your website helps drive business growth:

Integrate CRM and ERP systems with your website

Data is power in 2022 and why CRM and ERP systems are so relevant and beneficial. A CRM system, if you’re unaware, is a software-based platform for managing customer relationships. You can easily glance at, track, store, and share relevant information about customers, from their buying patterns to preferences. Armed with this knowledge, your business can better engage with, appeal to, and do business with customers.

ERP systems are the backbone of most business operations today. They allow companies to keep track of various business processes, from allocating resources and managing personnel to budgeting and planning inventory, among other things. Even if you’re a small business, you likely already use a simplified form of ERP. 

Integrating both CRM and ERP systems with your website can lead to big benefits, especially if you’re running an e-commerce site that transacts online, as Pixafy can confirm:

  • Accurate availability and shipping estimate: Data can be shared between employees and customers regarding inventory and purchases. For example,customers will know how many products are available and where to expect them. Employees will know what’s in stock and what needs to be replaced. It leads to faster, more simplified transactions.    
  • A personalized, omnichannel customer journey: If you’ve been keeping up with marketing trends, you know omnichannel experiences are quickly gaining traction. Customers want to switch seamlessly from channel to channel (say from smartphone to PC or WhatsApp to Facebook) while doing business with you. You can support this functionality through CRM ERP integration.
  • Real-time decision-making: When your website, your CRM, and ERP can talk to each other, they give you a real-time overview of what’s happening on your website, with your customers, and in your organization. This data can be used to make informed decisions about every process that affects your business like inventory management, customer care, and sales.    

There are other benefits of CRM and ERP integration like less stress on employees, more productivity, and a more enjoyable experience for customers. Keep in mind that not all business types will benefit from a full-fledged ERP-CRM integration. Make sure you do a cost-benefit analysis first.

Wow your visitors

Your website makes an impression on visitors – your job is to make sure it’s a great one. You can do this in various ways:

  • Create stunning visual design: The visual elements of your site – the imagery, fonts, colors, themes, and graphics – make your site attractive (or not). You can utilize design best practices to make your site look good.
  • Use high-quality content: Good looks aren’t enough – they need to be backed by good-quality copy. It should be clean, easy-to-read, to-the-point, actionable, and relevant.
  • Make it easy to navigate: A complicated layout is a strict no-no.Easy navigation makes visitors feel more comfortable and less stressed.
  • Keep it simple: Keeping it simple and focusing on a central theme is a good idea. It minimizes the distractions and makes your offerings easier to process.
  • Don’t forget the human touch: Allowing visitors to talk to a human through features like live chat makes you more relatable and approachable.

You can get in touch with Parrot Digital if you’d like a beautiful, custom-designed website.

Optimize to convert

Making a good impression on customers is but one part of the equation – you have to engage with them and encourage them to do business with you. That’s where conversion optimization comes in. It’s tweaking your website to make it more engaging and actionable. Some powerful ways to convert more are to add interactive content, offer a live chat feature, include CTAs strategically, and lead customers to purchase.

successful website full of information

SEO-friendliness is crucial  

When building your site, SEO must be front and center. It’s how you feature high in search engine rankings and attract traffic naturally to your site. Some suggestions include doing keyword research, having a simple domain, utilizing an up-to-date web host, focusing on UX, structuring your site well, using a logical URL structure, and installing a nice SEO plugin. If you’re not sure about the keywords most relevant to your business, you can use the Google keyword tool planner.

Don’t forego cybersecurity

Cyberattacks are becoming increasingly common. You must safeguard your site by following security best practices. The goal is to prevent hackers from stealing information about your business and customers, stealing money, or taking over your hardware. Keep in mind that despite your best efforts, you are still likely to be successfully hacked. It happens to the biggest of organizations – often repeatedly.

What do you do if you can’t prevent cyber threats completely and get knocked down? You can get back up again quickly with the help of a recovery plan. It allows you to stay operational without affecting your customers or internal operations (and without harming your reputation too much). An effective plan will identify which applications need to recover first, define time objectives, and determine individuals to be involved in the recovery efforts.  

Conclusion

Once your website is up, your work isn’t over, unfortunately. Web-related technologies change rapidly, as do customer expectations. To stay relevant and competitive, it’s a good idea to test your site periodically and keep improving the experience. Focus on the future when building your site.

This article is written by Carla Lopez. Carla retired a couple years ago, but she didn’t lose her entrepreneurial spirit. She created Boomer Biz (boomerbiz.org) for retirees like herself who still have a desire to work and achieve. The site is a resource for people in their golden years who want to start their own business or go back to work doing what they love. You can reach Carla at carla.lopez@boomerbiz.org.

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