Keep reading for six must-know tips!
If your small business has a website, that website needs to have a blog section.
If you don’t have a blogging section, you’re missing out on a lot of opportunities to convert views into sales.
How do you make sure your small business blogging is as effective as possible? Here are a few tips to get you started:
#1 – Write About Your Target Market’s Pain Points
Don’t confuse your small business’s blog with your own. This isn’t a place to write about what you’ve had for lunch or why you hate rush hour traffic.
You need to choose topics that are relevant to your business. And of course, that means identifying your target market’s pain points. Specifically, the problems they have that your business can help them with.
One great way to optimize the way you choose your topics is to use the questions your customers are asking. Any time someone asks you something about your industry, jot it down. If you can provide actionable advice based on that question, even better!
#2 – Optimize Your Keywords
Keywords are an important part of SEO (Search Engine Optimization).
To make sure your small business blog is attracting views, you need to incorporate the right keywords. These will be words and/or phrases that your target market is using to conduct Google searches. And to find these keywords, a little bit of research is necessary.
Luckily, it’s easy.
Use those pain points you’ve already identified for tip #1 above. Condense those topics into a short phrase to search for on Google – those are your keywords. Head to UberSuggest and Google Keyword Planner and see what kind of traffic those terms get. Rinse and repeat and put together a short list of strong keywords to target.
On the other hand, if you want to opt for an even easier path, there are also SEO specialists who will help you handle everything SEO related.
#3 – Create Blog Posts of the Right Length
So now you know what you’re writing about and what keywords to use. You’ve done the research and you’re ready to start writing.
Well…maybe not. After all, it doesn’t help writing a two-paragraph post if there’s a lot of information to cover. And it also doesn’t help writing an all-inclusive post that’s long enough to be a book.
Instead, aim for a comfortable length that covers everything you need as concisely as possible. You can always add more posts and/or make a series of posts to cover one topic later on.
As a general rule, long-form content (2,000 words or more) tends to perform better. But there’s definitely a time and a place for short-form content (500 to 2,000 words) too!
#4 – Add Some Visuals
Adding visual media – whether it’s a video or images – boosts reader engagement. And an engaged reader is one that’s more likely to stay on your website, reading more blog posts and/or buying your products and services.
Take this away from this tip: your readers are going to retain about 65% of the information you share if there are visuals included. Compare that with only 10% retention for text-only posts.
Even if they don’t make a purchase with that same visit, they’re more likely to remember you and come back again.
#5 – Add a CTA for Your Small Business (But Avoid Sales Pitches)
This may seem a little counter-intuitive, but don’t turn your blog post into a sales pitch for your small business. Sales pitches have their time and place – in advertising campaigns and landing pages.
Your blog section is there to provide helpful information to your customers (remember tip #1?). A sales pitch ought to contain that type of information, but if you confuse your blog with an advertising campaign or landing page, you’re just going to chase readers (and potential clients) away.
Instead, include a CTA – your Call to Action. This can be a link to your service page, an email subscription, coupon, download, anything. So long as it’s clear, concise, and related to the post’s topic, you should trust it to take care of the sales.
#6 – Be Consistent
Last, but not least, you need to be consistent with your small business blogging. Don’t publish 4 posts today and only 2 all of next week.
Ideally, you want to be publishing 4 posts a week. While it may seem like a lot of content (which it is), posting 16 or more blog articles a month tends to attract 3.5 times more traffic to your website.
Remember: website traffic + a good CTA = sales. Which is what you need if you want your small business to succeed.
Need help with your small business’s blog? Take a look at our essential online marketing tools!
Featured Photo: Pixabay from Pexels