Pay-per-click (PPC) advertising tends to scare a lot of small business owners because it’s a pretty complex component of digital marketing. If it freaks you out, don’t worry – Parrot Digital is here to help.
PPC is a type of advertising performed on a search engine such as Google or a social media platform like Facebook.
With some advertising campaigns, you need to pay an upfront or recurring fee. However, with PPC, you only pay when somebody actually clicks on the advertising link – hence the name “pay-per-click.”
Because you're only paying when customers take an action, PPC is one of the most effective advertising campaign types available today.
On the other hand, Search engine optimization (SEO) can take at least 6 months to yield solid results. More often than not, it can take more than a year. But a good PPC campaign will start giving you comparable results almost immediately.
This is why we always recommend the combining both SEO and PPC.
Accurate targeting and effective re-marketing are key to a successful Google or Facebook ads campaign.
User targeting basically entails using demographic information to serve PPC ads to your target market – not only in terms of who you want to serve, but also by their likelihood to actually engage your services or buy your products.
Re-marketing takes it to the next level by making sure people who visited your site or physical location or took some other action don’t forget about you. It’s a specialized form of user targeting helping boost your conversion rates and create long term clientèle.
While the advertising platforms (such as Facebook) do have algorithms and databases that make this easier, you need the right expertise to run a profitable campaign.
This is where our incredible track record comes in.
We promise to get the best possible results by using all that information to run A/B tests – which will determine exactly what strategy has the best ROI for your business.
With the best Austin pay-per-click service on the market, you can rest easy knowing your business’s online presence is taken care of.
Parrot Digital won’t simply run (and refine) your pay-per-click advertising campaigns – we’ll help you with just about every part of your website.
Ready to take your business to the next level? Fill out our contact form and let us know you’re looking for an Austin pay-per-click solution. We’ll get back to you ASAP with a free consultation.